Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Preppy Surfer Editorials

GQ Japan's All American Fashion Story is Cozy and Rugged

— November 28, 2014 — Fashion
Jae Yoo and Ryan Heavyside don sporty menswear looks in GQ Japan's All American fashion story. The editorial is photographed by Arnaldo Anaya Lucca's lens and features fashion direction by Grant Pearce.

Styling for GQ Japan's All American fashion story is courtesy of Jacky Tam who works alongside the shoot's hair stylist Tetsuya Yamakata. Jacky dresses models Jae and Ryan in lightweight knits, heavy cotton shorts and other sporty casuals.

Mixing athletic and preppy references, this editorial's wardrobe pays homage to an effortlessly cool and surfer-inspired aesthetic. In addition to its sporty wardrobe, the shoot is lensed beach-side and boasts gorgeous views of sandy landscapes and the open ocean. The series is made up of monochromatic and color-infused images that are striking and candid.
Trend Themes
1. Surfer-inspired Sportswear - Opportunities for sportswear brands to integrate preppy and athletic references into their collections.
2. Naturalistic Photography - Opportunities for photography companies to focus on showcasing natural landscapes and candid shots of models.
3. All-american Aesthetic - Opportunities for fashion brands to celebrate classic American fashion through cozy and rugged designs.
Industry Implications
1. Sportswear - Sportswear brands can take inspiration from preppy surfer fashion to create new collections that resonate with consumers.
2. Photography - Photography businesses can focus on integrating natural landscapes and candid shots to create visually striking and engaging editorials.
3. Fashion - Fashion brands can capitalize on the all-American aesthetic by incorporating cozy and rugged designs into their collections.
2.4
Score
Popularity
Activity
Freshness