All About Tea decided to repackage their product and brought in branding company Moving Brands to help them. The result was extremely basic and simple, featuring labels which told the consumer exactly what they were getting. In a classic silver container, the loose tea is held and the outside shows a plain white sticker with information written in black.
All About Tea has stated that the new packaging has been a huge success and has changed their business for the better.
Stats for Minimalist To-The-Point Branding
Trending: Older & Average
Research: 13,240 clicks in 270 w
Interest: 4 minutes
Concept: All About Tea
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: clean car care packaging, sommelier booze branding, and cartoon booze branding.
Minimalist To-The-Point Branding
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