The Balinese Alila Villas Uluwatu is a beautiful new resort, located on the Indian Ocean that will take your breath away. Despite its beauty, the real breath-taker is its eco-friendly attributes. The Alila Villas Uluwatu is the first of its kind to get the highest level of certification for the ESD (Environmentally Sustainable Development).
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Implications - As North American society continues to progress towards more environmentally friendly modes of operations, companies are looking to do the same in hopes of attracting customers who fall under the eco-conscious demographic. Even affluent resorts are using this sales tactic to attract more visitors, proving the pattern of eco-marketing to be more than a passing phase.
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Concept: Alila Villas Uluwatu
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Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: in-room luxury pools, forest canopy lofts, and 27 rad retreats.
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