Simris Algae Health Products Make Slime Look Like a Lifestyle Brand

By: Alyson Wyers - Jun 5, 2015
References: snask & thedieline
Even though you might be more familiar with algae's uses in agriculture, it is now being featured as a central ingredient in a very different industry in the form of algae health products.

Based in Stockholm, Swedish agency Snask designed the new packaging for agribusiness Simris. Pill bottles are in a variety of dark gem tones while white pouches look crisp with pops of color. The pouches also feature a variety of patterns to differentiates the products. The objective with the packaging was "to make the brand feel international, premium and personal."

Simris uses algae farmed, grown and harvested in Sweden. The algae health products include Omega-3 supplements (as well as special formulations for athletes and mothers), Boosting Astaxanthin, Sundried Spirulina, Chlorella Crispies, Flower Power Algae Tea, Sun Candy Algae Tea and Finest Chlorella.