Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Non-Trendy Designer Menswear

Alexander Wang Introduces ‘T-Shirt Dressing'

— August 18, 2009 — Fashion
Normal guys mean normal hoodies, normal tanks, and normal tees. While often in fashion this obvious linear line of thinking gets lost, Alexander Wang aims to bring it back.

After his successful basics line for men, T-Collection (which was, not surprisingly, mainly t-shirts), the CFDA/Vogue Fashion Fund winner will release his first full men's collection in Spring 2010. To give us a taste, he made a video.

In black and white, with no trace of imagery or scenery save for a basketball court and chain link fence, Wang reveals a collection of comfortable, easily washed, worn-in clothes, including a casual zip-up hooded sweater, a basic white tank top, and a classic button-up shirt. Standard boy’s clothing.

Where’s the fashion? Unlike other designers who have launched menswear collections – Matthew Williamson, Gareth Pugh, Christophe Decarnin – Wang has chosen to eschew all flamboyancy and fashionable elements. Gone are the bright scarves, printed shorts, sci-fi warrior jackets, and candy-colored pants. Even the standard blazer and torn jeans have been nixed.

“That’s such an old-fashioned way of how guys dressed,” says Wang. “This is T-shirt dressing. You wear your shirt, you’re done.”

Well said, Wang. I’m rejoicing and I’m not even a man.
Trend Themes
1. Basics Menswear - Opportunity for designers to focus on simple, comfortable, and easily-worn menswear that prioritizes functionality and versatility.
2. Minimalist Fashion - A shift towards stripped-down, understated fashion choices that prioritize simplicity and ease of dressing.
3. Anti-flamboyant Style - A rejection of flashy and over-the-top fashion trends in favor of more subdued and classic clothing options for men.
Industry Implications
1. Fashion Design - Designers can explore new opportunities to create minimalist and basic menswear lines that cater to the demand for simplicity and comfort.
2. Retail - Retailers can capitalize on the growing interest in t-shirt dressing and minimalist fashion by offering curated collections of basics and versatile clothing options for men.
3. Textile Manufacturing - The production of high-quality, comfortable, and easy-to-care-for textiles can meet the demand for functional and versatile menswear.
5.3
Score
Popularity
Activity
Freshness