FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Laura McQuarrie — September 29, 2023 — Lifestyle
References: frewines & prnewswire
Fans of FRE's alcohol-removed wines can now appreciate the brand's popular Chardonnay and Cabernet Sauvignon varietals in a smaller format thanks to mini, single-serve bottles. The 187ml miniature wines are ready to drink and perfect for those who want just one glass of wine, without the adverse effects of alcohol, on the go.
Fueled by the sober-curious movement, the demand for dealcoholized wines has surged—and so much so that adults are seeking the convenience of small-format, single-serve bottles that offer the perfect portion size for a guilt-free, alcohol-free wine experience. These single-serve options not only cater to health-conscious consumers but also provide a solution for those looking to enjoy wine in moderation while savoring the taste and aroma of their favorite varietals.
Fueled by the sober-curious movement, the demand for dealcoholized wines has surged—and so much so that adults are seeking the convenience of small-format, single-serve bottles that offer the perfect portion size for a guilt-free, alcohol-free wine experience. These single-serve options not only cater to health-conscious consumers but also provide a solution for those looking to enjoy wine in moderation while savoring the taste and aroma of their favorite varietals.
Trend Themes
1. Sober-curious Movement - The demand for dealcoholized wines has surged due to the sober-curious movement, creating an opportunity for mini, single-serve bottles.
2. Small-format Convenience - Adults are seeking the convenience of small-format, single-serve bottles that offer a guilt-free, alcohol-free wine experience, presenting an opportunity for the industry.
3. Moderation and Enjoyment - Single-serve options cater to health-conscious consumers and those looking to enjoy wine in moderation, tapping into the market's desire to savor the taste and aroma of their favorite varietals.
Industry Implications
1. Wine Industry - The wine industry can capitalize on the growing demand for mini, single-serve bottles of alcohol-removed wines.
2. Beverage Packaging Industry - The beverage packaging industry has an opportunity to meet the demand for small-format, single-serve bottles for dealcoholized wines.
3. Wellness Industry - The wellness industry can tap into the trend of health-conscious consumers seeking guilt-free, alcohol-free wine experiences with mini, single-serve bottles.
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