Superstar

This Albert Dali Campaign Turns Ideas into Icons

By: Amelia Roblin - Published: Jan 26, 2012 • References: albertdali and adsoftheworld
Have you ever wondered how some companies end up with such clever names? This Albert Dali campaign promotes an agency that specializes in just that. The concept is a somewhat challenging one to capture in a series of print ads, so the technique chosen explores the use of visual symbols as a means to express increasingly complex connotations.

The naming consultancy enlisted the help of the Lucifer Labs of Chennai, India, to produce five pictures that demonstrate augmented meaning. Each incorporates a pair of icons with the one on the left as overly simplified and the one on the right as more elaborately defined. The left hand sides are labeled "Name" while the right are marked "Brand Name." This Albert Dali campaign shows that there is more condensed detail and appeal in the logo of a lush-lipped mouth than in the image of a single cartoon tooth.