The Internet dance video sensation Harlem Shake has invaded the fashion world with the AJ Numan for Arena Homme Plus spread, which features a video accompanying the editorial that is in the form of the iconically strange viral video. Featuring the latest wears from the spring/summer 2013 season, the AJ Numan for Arena Homme Plus spread puts the fashions into a rather chaotic situation, but helps to add a certain humor and laidback demeanour that's delightfully cheeky.
Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on viral Internet culture and further reinforces that the industry is more about having fun than anything else.
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Trending: Older & Mild
Research: 434 clicks in 155 w
Interest: > 3 minutes
Concept: AJ NUMAN FOR ARENA HOMME Plus
Related: 107 examples / 82 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: artistic graphic fashion portraits, retro glam rock editorials, and dynamically digitized editorials.
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