AJ Numan for Arena Homme Plus Draws Obscure Inspiration

By: Michael Hemsworth - Published: Jun 4, 2013 • References: thehommeplus & thehommeplus
The Internet dance video sensation Harlem Shake has invaded the fashion world with the AJ Numan for Arena Homme Plus spread, which features a video accompanying the editorial that is in the form of the iconically strange viral video. Featuring the latest wears from the spring/summer 2013 season, the AJ Numan for Arena Homme Plus spread puts the fashions into a rather chaotic situation, but helps to add a certain humor and laidback demeanour that's delightfully cheeky.

Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on viral Internet culture and further reinforces that the industry is more about having fun than anything else. Stats for Harlem Shake-Inspired Editorials Trending: Older & Mild
Research: 434 clicks in 155 w
Interest: > 3 minutes
Related: 107 examples / 82 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: artistic graphic fashion portraits, retro glam rock editorials, and dynamically digitized editorials.