Air New Zealand Cluedo Campaign Wants to Know 'Who Killed Rico?'

By: Katherine Vong - Published: Dec 6, 2011 • References: byebyerico_ & psfk
The Air New Zealand Cluedo campaign is an interactive murder mystery-style campaign that wants you to solve the murder of its mascot, Rico. According to Air New Zealand, its globe-trotting furry friend Rico moved to Los Angeles, where he hosted a party at his new mansion -- and was murdered that same night. So, for the Air New Zealand Cluedo campaign, it's up to you to find out "Who Killed Rico?"

To participate in the interactive mystery game, people must sign up at the 'ByeByeRico' website and navigate their way through a digital Clue-inspired board game. Players must solve who, out of a group of celebrities including Snoop Dogg, Richard Simmons and Guliana Rancic, killed Rico.

According to the site, rewards for solving the mystery include two return flights to LA, five night's stay at a 4-star hotel, two passes to Universal Studios and two Walt Disney Tours passes. Stats for Murdered Mascot Mysteries Trending: Older & Mild
Research: 838 clicks in 233 w
Interest: > 3 minutes
Concept: Air New Zealand Cluedo
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: liquid floor tiles, colossal 3d paintings, and digital soda fountains.