A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Nike continues to grow its ongoing partnership alongside Samuel Ross' A-COLD-WALL* brand with two new iterations of the Nike Air Max Plus sneaker model. It gets a monochromatic tonal theme and has been renamed the TN98 silhouette. Ross kicks off the new year with a collaborative project, creating a paint-splattered design to make a statement.
The shoes are detailed with industrial design themes true to the fashion imprint and the pre-worn look is practical above all else. The shoes are constructed with insulated details along the upper with a tonal wave pattern that is hidden by the black and white accents intentionally applied. The deconstructed look makes the shoe unique as the marks can be continued by the wearer overtime.
Image Credit: A-COLD-WALL*, hypebeast
The shoes are detailed with industrial design themes true to the fashion imprint and the pre-worn look is practical above all else. The shoes are constructed with insulated details along the upper with a tonal wave pattern that is hidden by the black and white accents intentionally applied. The deconstructed look makes the shoe unique as the marks can be continued by the wearer overtime.
Image Credit: A-COLD-WALL*, hypebeast
Trend Themes
1. Monochromatic Tonal Sneakers - Opportunity to create a line of monochromatic tonal sneakers with a pre-worn, paint-splattered design for a fashion-forward statement.
2. Industrial Design Themes - Opportunity to incorporate industrial design themes into footwear designs for a unique and edgy aesthetic.
3. Deconstructed Sneaker Designs - Opportunity to create deconstructed sneakers with intentional marks that can be continued by the wearer over time, allowing for a personalized and evolving look.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with footwear companies to create unique and edgy sneaker designs with industrial design themes.
2. Footwear - Opportunity for footwear companies to develop monochromatic tonal sneakers with a pre-worn, paint-splattered design, catering to fashion-forward consumers.
3. Streetwear - Opportunity for streetwear brands to explore deconstructed sneaker designs with intentional marks, offering a personalized and evolving look for fashion-conscious consumers.
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