Out of the five human senses, smell is generally the forgotten middle child when it comes to branding and marketing, which is exactly what Air Aroma is trying to change.
The minimalist approach to scent branding begins with the packaging for its new Aroma Oils line of scents. The plain packaging stands out on a crowded shelf due to its plain white background and unique logo for each scent. The packaging was designed by 'The Graphic Order,' a Melbourne-based design firm. The firm has given Air Aroma the same simple branding that has made The Graphic Order such success in branding for iPhone, Android, and web design apps.
Air Aroma is partnering with such corporate giants like Aston Martin, Lexus, Crown Casinos and Mentos for their patented brand of scent marketing.
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