The Aimee Knight Spring/Summer 2014 Campaign is Raw

By: Jana Pijak - Published: May 23, 2014 • References: twitter &
The Aimee Knight Spring/Summer 2014 campaign embraces simplicity. The minimalist advertorial features model Oscar Holmstrom who is captured by photographer James Anastasi's lens.

The unisex brand enlists the long-haired model because of his striking and androgynous look that blurs gender lines. Oscar poses in a palette of all-white pieces that range from sleeveless tops and zippered vests to boxed dresses that can be worn by both sexes.

Working alongside photographer James Anastasi, art director Erik Raynal relies on the art of simplicity to bring this advertorial to life. The Aimee Knight Spring/Summer 2014 campaign is lensed against a stark, grey backdrop that is as minimalist as its clean-cut garments. The juxtaposition of clean lines and muted tones creates visual symmetry and balance. Stats for Minimalist Androgyny Catalogs Trending: Older & Buzzing
Research: 13,696 clicks in 104 w
Interest: 4 minutes
Concept: Aimee Knight
Related: 107 examples / 82 photos
Segment: Neutral, 18-55
Comparison Set: 39 similar articles, including: contemporary cocoon fashions, structured minimalism attire, and austere minimalism attire.