AIFW Explores Digitally-Powered Collections & the Future of Fashion
Laura McQuarrie — April 20, 2023 — Fashion
References: fashionunited.uk
First, there was Fashion Week, then there was Metaverse Fashion Week and now, there's AI Fashion Week hosted by Maison Meta. This April 2023 event will be held in New York’s Spring Studios, which ordinarily sets the stage for the global fashion city's regular fashion week events. This event explores the collision of machine-made creations and no physical runways will take place for this edition of this event. However, viewers can view an exhibition of artificial intelligence collections, attend panel talks on the future of digital fashion.
Part of the intrigue of AIFW is the competition, which has about 350 submissions and two stages, where the general public will get to vote for their favorite fashion designer. Among the judges, there's the VP of Adidas’s Three Stripes Studio, Erike Wykes-Sneyd; the head of men’s casting at Celine, Natalie Hazzout; legendary makeup artist Pat McGrath, and Vogue Japan’s head of editorial content, Tiffany Godoy.
Part of the intrigue of AIFW is the competition, which has about 350 submissions and two stages, where the general public will get to vote for their favorite fashion designer. Among the judges, there's the VP of Adidas’s Three Stripes Studio, Erike Wykes-Sneyd; the head of men’s casting at Celine, Natalie Hazzout; legendary makeup artist Pat McGrath, and Vogue Japan’s head of editorial content, Tiffany Godoy.
Trend Themes
1. AI Fashion Weeks - The creation of AI Fashion Week events presents opportunities for fashion designers to explore the use of technology and artificial intelligence in creating new collections that can be showcased in digital exhibitions.
2. Digitally-powered Collections - Fashion businesses can innovate by creating and marketing digitally-powered collections, including those created with the use of AI, to meet the growing consumer demand for sustainable and eco-friendly fashion solutions.
3. Future of Digital Fashion - AIFW event panel talks on the future of digital fashion provide opportunities for industry players to gain insights into emerging ideas and trends that can be leveraged to drive innovation within the sector.
Industry Implications
1. Fashion - The fashion industry can leverage the opportunity presented by AI Fashion Week and similar events to discover new design approaches and incorporate innovative technologies in their operations.
2. Artificial Intelligence - The application of artificial intelligence technology in fashion is an emerging trend that presents opportunities for players in the tech industry to offer solutions that automate garment production and optimize supply chain management.
3. Event Management - Organizing AI Fashion Week events and other related exhibitions presents business opportunities for entities in the event management industry to design and execute successful events that create value for various stakeholders.
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