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Agent Provocateur Models Engage in Dionysian Delights for New Campaign

By: Marissa Brassfield - Published:   Updated: Jun 9 2011 • References: agentprovocateur & luxist
The ad campaign for Agent Provocateur's spring lingerie collection, 'Virgins,' features an appropriately hedonistic theme. Models engage in Dionysian delights, eating grapes and romping around with nymphs and satyrs. The scenes are pretty on point with Greek mythology, and they're certainly a feast for the senses.

According to Luxist, the Agent Provocateur 'Virgins' line features romantic and luxurious fabrics like satin, lace and tulle.

Implications - Now that the credit crunch has come and gone, consumers want to express their joyous feelings through extravagant purchases. Consumers want liberation from the restraint that they had to show during the economic downturn. Companies should offer experiences that enable customers to flaunt material success.

Stats for Hedonistic Underwear Ads Trending: Older & Warm
Traction: 35,217 clicks in 305 w
Interest: 4 minutes
Concept: Hedonistic Underwear Ads
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: black magic lingerie, online peep shows (for branding), and pirate queen fashion.