A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Laura McQuarrie — April 19, 2023 — Fashion
References: apchembeauty & businesswire
Science-forward skincare brand A.P. CHEM formulated its new age-decelerating skincare with Xennial and Gen X consumers in mind. The brand's unique approach to affordably priced and effective skincare was inspired by the founder’s diagnosis with an autoimmune and inflammatory disease, which led her on a journey to explore both classic and alternative treatments. As such, the brand puts a focus on targeting and reducing inflammation.
The brand is introducing itself to the world with the microDOSE Magical Moisturizer, which features a blend of eight multi-benefit mushroom extracts and other ingredients to address fine lines and wrinkles and dullness, as well as a loss of elasticity, firmness, texture and tone.
To complement its debut launch, the brand is also dropping the DOPEamine Uplifting & Smoothing Serum and the EYEahuasca Enlightening Eye Treatment.
Image Credit: Atarah Atkinson
The brand is introducing itself to the world with the microDOSE Magical Moisturizer, which features a blend of eight multi-benefit mushroom extracts and other ingredients to address fine lines and wrinkles and dullness, as well as a loss of elasticity, firmness, texture and tone.
To complement its debut launch, the brand is also dropping the DOPEamine Uplifting & Smoothing Serum and the EYEahuasca Enlightening Eye Treatment.
Image Credit: Atarah Atkinson
Trend Themes
1. Age-decelerating Skincare - Skincare brands can focus on targeting and reducing inflammation to address the anti-aging concerns of Xennial and Gen X consumers.
2. Multi-benefit Mushroom Extracts - Skincare brands can tap into the benefits of mushroom extracts, known for their anti-inflammatory and anti-oxidant properties, to address anti-aging concerns.
3. Alternative Skincare Treatments - Alternative skincare treatments can gain popularity among consumers seeking affordable and effective solutions for their anti-aging concerns, inspired by A.P. CHEM's founder's journey.
Industry Implications
1. Skincare - Skincare companies can develop age-decelerating products inspired by A.P. CHEM's focus on targeting and reducing inflammation to address the anti-aging concerns of Xennial and Gen X consumers.
2. Mushroom Extracts - Mushroom extract companies can explore opportunities in the skincare industry by promoting the anti-inflammatory and anti-oxidant benefits of their products for anti-aging solutions.
3. Alternative Medicine - Alternative medicine practitioners can see increased interest from consumers seeking out affordable and effective skincare solutions, as inspired by A.P. CHEM's founder's journey towards a science-forward approach to skincare.
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