The AETHER Scott Parka Offers Protection without Too Much Heft
Michael Hemsworth — February 26, 2021 — Fashion
References: aetherapparel & blessthisstuff
Parka-style jackets are often associated with having an oversized, puffy aesthetic that is anything but easy to move in, so the AETHER Scott Parka is positioned as an alternative that will transform the wearer experience. The jacket is constructed with a woven shell that is soft and stretchy along with a two-way stretch waterproof Schoeller fabric. This enables the jacket to actually move with the wearer, while the 800-fill goose down promises to deliver exceptional warmth and protection from the elements without too much weight.
The AETHER Scott Parka comes in two color options including Nordic Navy and Onyx Black, and is wind resistant with seam sealing on the critical contrast fabric join seams to ensure it's ready to withstand winter's wrath.
The AETHER Scott Parka comes in two color options including Nordic Navy and Onyx Black, and is wind resistant with seam sealing on the critical contrast fabric join seams to ensure it's ready to withstand winter's wrath.
Trend Themes
1. Stretchable Parkas - Development of stretchable material in the winter wear industry presents disruptive innovation opportunities for better comfort and mobility without compromising warmth.
2. Lightweight Insulation - The advancement in down insulation technology and use of lighter materials in parkas leads towards a disruption in the winter wear industry by providing more comfortable and efficient alternatives.
3. Seamless Waterproofing - Integrating seam sealing techniques with waterproof material presents an opportunity to disrupt the winter wear industry by providing protection from harsh winter conditions without the need for multiple layers.
Industry Implications
1. Winter Wear - The winter wear industry can leverage the advancements in stretchable, lightweight, and waterproof materials for improved and innovative designs.
2. Outdoor Sports - The outdoor sports industry can capitalize on the disruptive innovation opportunities presented by the trends in winter wear for improved performance and comfort in colder climates.
3. Athletic Wear - The athletic wear industry can adopt the advancements in stretchable and lightweight materials to create winter gear that is comfortable and flexible without restricting movement and performance.
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