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Advertising in Scale Edit
Hot Wheels Mini Models


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Advertising in Scale
Hot Wheels Mini Models
Advertising in Scale - Hot Wheels Mini Models (GALLERY) 2
Advertising in Scale - Hot Wheels Mini Models (GALLERY) 3

Advertising in Scale - Hot Wheels Mini Models (GALLERY)
Hot Wheels Mini Models
Published: Jun 18, 08
Views: 5,139

The new Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars.  In the first image there is a buxom model lounging on a red Ferrari, next a Hip Hop dude is leaning against his pimped out white ride and lastly a blue-suited blonde race driver beside his Pilot F1 race car.

The toy cars look so real that with the ‘finger models’ you would think they were life-size.

Mattel Mexico hired ad agency Ogilvy & Mather Mexico to create these award winning ads - they have won a Cannes Lions 2008 Outdoor Bronze Award. 

References:  advertolog

Filed In:  life marketing print youth








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FOUR WAYS TO REACT: vote, favorite, add more examples of Advertising in Scale or comment about Hot Wheels Mini Models.

Favorited by Jeremy Gutsche on Jun 18, 08

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Advertising in Scale