Hot Wheels Mini Models

By: Elsa Blaine - Published: Jun 19, 2008 • References: advertolog
The new Hot Wheels print ad campaign depicts 'finger paintings' of tiny people posing along side of the latest Hot Wheels toy cars.  In the first image there is a buxom model lounging on a red Ferrari, next a Hip Hop dude is leaning against his pimped out white ride and lastly a blue-suited blonde race driver beside his Pilot F1 race car.

The toy cars look so real that with the 'finger models' you would think they were life-size.

Mattel Mexico hired ad agency Ogilvy & Mather Mexico to create these award winning ads - they have won a Cannes Lions 2008 Outdoor Bronze Award.  Stats for Advertising in Scale Trending: Older & Average
Research: 15,062 clicks in 410 w
Interest: 4 minutes
Concept: Advertising In Scale
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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