Advertising in Scale Edit
Hot Wheels Mini Models

The new Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars.  In the first image there is a buxom model lounging on a red Ferrari, next a Hip Hop dude is leaning against his pimped out white ride and lastly a blue-suited blonde race driver beside his Pilot F1 race car.

The toy cars look so real that with the ‘finger models’ you would think they were life-size.

Mattel Mexico hired ad agency Ogilvy & Mather Mexico to create these award winning ads - they have won a Cannes Lions 2008 Outdoor Bronze Award.