Rookie

The L'Eau de Chloe Advertising Campaign is Fresh and Spring-Like

By: Brian Leavy - Published: • References: chloe & ykone
The L'Eau de Chloé video, which conjures up something like a sweet escape, is by Mario Sorrenti features Camille Rowe Pourcheresse. After an initial success in 2008 with Eau de Chloé, Chloé went on to launch a fresh and spring-like version of this already classic fragrance in February 2012.

Inspired by the style and design of the fragrance, Mario Sorrenti produced an ethereal and spontaneous short film.
By choosing Camille Rowe Pourcheresse as a muse for this movie, Sorrenti lent the film a light, ever-so rock feel. Her strong and radiant beauty shines through from beginning to end.

Chloé's latest campaign succeeds in bringing out the freshness of a variation on a classic fragrance thanks to this wonderful collaboration. Stats for Sweet Escape Perfume Commercials Trending: Older & Mild
Traction: 711 clicks in 130 w
Interest: 1.1 minutes
Concept: Advertising, Chloé, Tv Spot, Camille Rowe Pourcheresse, Mario Sorrenti,
Related: 56 examples / 43 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: sun-kissed perfume campaigns, 100 provocative perfume ads, and glam rock perfume ads.