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The Stories Behind Iconic Advertising Agency Names

By: Tia Clarke - Published: • References: designtaxi
This hugely informative infographic gets to the root of how some of the world's leading advertising agencies choose their names. Created by Rob & Joe from the Cargo Collective, 'The Taxonomy of Advertising Agency Names' is the creative duo's attempt to “make sense of the names people give to ad agencies.”

The beautifully designed chart analyses some of the most famous advertising agencies in the world, such as Saatchi & Saatchi, Fred & Farid, Fallon, TAXI and David & Goliath. Some of the main sources of inspiration are surprising, stemming from ideas like physical or metaphysical attributes to animal names, places and inanimate objects.

Overall, it's a fascinating and informative insight into some of the most successful advertisers of this generation. Stats for Advertising Origin Infographics Trending: Older & Warm
Traction: 742 clicks in 85 w
Interest: 0.5 minutes
Concept: Advertising Agency Names Infographic
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: revenue-boosting web strategies, landmark internet moments, and unrealistic resolution guides.