Prodigy

Adobe Studio Reveals the Faces That are Changing the Art World

By: Anne Booth - Published: Sep 19, 2013 • References: behance.net and behance.net
AJ Joseph and Adobe Studio have come together in order to create an advertising campaign called 'I Am The New Creative,' using digital art and graphic design to blow our minds. The pictures show a number of different artists using projectors and digital touches to create cyborg-like people.

Every artist has a different face, whether they be a cyclops or a purple creature. The meaning behind the project is that artists of today are incorperating technology into their works and their pieces. While Adobe created this campaign to display the creatives as "the face of our marketing, both literally and figuratively." AJ Joseph explains that art directors are now becoming animators, print designers are becoming web designers and the list goes on.

The amazing ad campaign by Adobe Studio has highlighted the technologically advanced art world and brings us the "new creatives."