Rockstar

Adir Dairy Serves Goods With Simple and Effective Branding

By: Jason Soy - Published: Aug 25, 2011 • References: blend-it.co.il and lovelypackage
If you're like me, you'll often go into grocery stores and impulsively buy products based on their packaging; and it's safe to say Adir Dairy would have a monopoly on my money allocated towards milk products. With its super-simplistic, yet totally alluring packaging, the Israeli milk company is sure to have consumers craving goat milk butter and clambering to get their hands on some of these products.

Adir Dairy's entire branding initiative was the work of Blend-it Design. Their use of rural photography for label graphics, along with their dedication to a minimalist aesthetic, makes Adir Dairy products only that much more enticing to the average consumer.

Implications - Consumers appreciate simplistic product packaging because it's easy to understand while evoking a calming pathos. Corporations may benefit from redesigning their product packages to be more concise, further enticing consumers into buying their wares.