The Adidas Originals Fall/Winter 2014 campaign does away with embellishments, props and bold coloring. Instead, photographer Josh Olins offered up a remarkably ernest look at models Maria Loks and John Hein by way of the collection and its overall aesthetic.
Both Loks and Hein stared ahead intensely at the lens of Olins. This contributed to the overall appeal of the apparel displayed as they posed within oversize graphic print tank tops, loose zip up sweaters, track pants and classic sunglasses.
While Adidas is known for its assortment of stretchy athletic ensembles, there are numerous unpredictable motifs present in this series. This was apparent via plush jackets and leather coats, certainly distinct and separate from outfits that one would spot at the gym.
Athletically Ernest Fashion Campaigns
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Athletic Street Chic Lookbooks
Disheveled Street Sportswear
Edgy Urban Sportswear
Sporty Collaboration Lookbooks
Urban Sportswear Collections