The ADenim SS 2012 look book is a sweaty sandy look into the lifestyle of the Adenim man. The editorial features models decked out in eastern hippie attire and gorgeous denim. The look is casual and wearable, but undeniably stylish and forward thinking. The denim line boasts great detail, such as button flies with different buttons.

ADenim is handcrafted in Casablanca, Morocco. The feeling and attitude of the apparel is inspired by the local culture -- the smell of the spices, the beach and the warm hug of the bustling street and shouting vendors. The denim is luxurious and of the highest quality, perfect for the man looking for adventure with no boundaries.

The ADenim SS 2012 editorial inspiring and ready for a trip into the mysterious.