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Extreme Fashion Marketing

Claremont by Adam Kimmel Via High-Speed Skateboard

— September 8, 2008 — Pop Culture
Extreme skateboarding meets fashion in, Adam Kimmel Presents: Claremont.  Kimmel is a clothing designer whose designer fashions have appeared in such magazines as Vogue, GQ Style, Vanity Fair, Dazed & Confused, and numerous others.

In Adam Kimmel Presents:  Claremont, Noah Sakamoto and Patrick Rizzo are wearing suits from Kimmel’s 2009 Spring Collection while they zoom down a road on the West Coast in Claremont.  They rocket down the pavement at high speeds with hills and curves, and meet a few cars along the way. 

All of the action was caught on a camcorder that was exchanged by Rizzo and Sakamoto throughout their gutsy skateboarding adventure.  I’m not sure which of the guys exclaimed, “Oh my God!” when they had a close call with a vehicle, but I know who was freaking out while saying, “Holy Shitzu!”
Trend Themes
1. Extreme Skateboarding Fashion - The fusion of extreme skateboarding and high fashion presents opportunities for disruptive innovation in the fashion industry by pushing the boundaries of traditional clothing design and marketing.
2. Adventurous Brand Collaborations - Collaborations between clothing designers and extreme sports athletes offer a chance for disruptive innovation by creating unique and captivating marketing campaigns that appeal to a wider audience.
3. Extreme Sports Videography - The rise of extreme sports videography opens up disruptive innovation opportunities by capturing thrilling and daring experiences to promote fashion and other industries.
Industry Implications
1. Fashion - The fashion industry can embrace disruptive innovation by exploring unconventional collaborations and incorporating extreme sports elements into their designs and marketing strategies.
2. Sports and Athletics - The sports and athletics industry can leverage disruptive innovation by partnering with fashion brands to create unique and stylish gear that caters to extreme sports enthusiasts.
3. Digital Media and Content Creation - The digital media and content creation industry can seize disruptive innovation opportunities by producing and promoting compelling videos that capture the intersection of extreme sports and fashion.
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