This Humorous Video Pokes Fun at the Pervasiveness of Activewear

By: Christopher Magsambol - Sep 28, 2015
References: & mashable
A group of Australian comedians made a video about what they believe is a growing problem -- women wearing activewear when they are not being active.

The video hilariously depicts women in activewear doing a variety of things like shopping, going for coffee, sitting on the couch or doing laundry fully decked out in fitness gear. Although there is nothing necessarily wrong with doing daily activities in activewear, the video makes light of it as a common occurrence. The parody video also spoofs athletic name brands and slogans, often subverting it to change its meaning.

The video however works to reaffirm the sentiment that activewear is actually very comfortable. The makers of the video admit that the reason behind it is a little self-deprecating: they wear activewear, but are rarely active.