The right color can make a surface pop, and perhaps that is the theory behind Acrilex Decor Paint packaging. These cans of spray paint look to be marketed towards the more artsy types, as the branding reaches out to describe the product's formal appeal.
Da Urca Comunicaca of Brazil began by designing these metal bottles with a clever white base. Referencing the clean slate of a primed canvas, the creative team then carefully applied a compelling visual texture to much of the glossy surface. An M. C. Escher sort of pattern was chosen to establish a false three dimensionality, using geometric shapes in various shades of the product's primary tint. Acrilex Decor Paint packaging strives to communicate the effect of the finished product to the consumer.
Stats for Optical Illusion Branding
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Research: 14,561 clicks in 249 w
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Concept: Acrilex Decor Paint Packaging
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Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: pc-inspired packaging, ballistic missile branding, and spray-painted packaging.
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