Ace of Air Lets Customers Buy The Product & Borrow The Package
Laura McQuarrie — February 1, 2021 — Eco
References: aceofair & prnewswire
Ace of Air is a circular beauty brand that's designed to be fully zero-waste and it distinguishes itself with clean products and a "Buy the Product & Borrow the Package" model. The brand is preparing to introduce eight skincare and supplement products that are free from harsh ingredients such as fillers, allergens, parabens, silicones, sulfates, formaldehyde and more.
Some of the ingredients that can be found in the products include fair trade Moringa from Haiti to wild-harvested Kahai Oil from Columbia, and these are just a few of the brand's ingredients that are sustainably and ethically sourced to support both people and the planet.
With Ace of Air, customers can choose the products they want to receive in their Boomerang Box and send back empty product packaging.
Some of the ingredients that can be found in the products include fair trade Moringa from Haiti to wild-harvested Kahai Oil from Columbia, and these are just a few of the brand's ingredients that are sustainably and ethically sourced to support both people and the planet.
With Ace of Air, customers can choose the products they want to receive in their Boomerang Box and send back empty product packaging.
Trend Themes
1. Circular Beauty - Circular beauty brands are using zero-waste packaging and clean products to disrupt the traditional beauty industry and appeal to eco-conscious consumers.
2. Buy the Product & Borrow the Package - The 'Buy the Product & Borrow the Package' model is a new trend among circular beauty brands that not only reduces waste but also provides a unique customer experience.
3. Sustainable Sourcing - Circular beauty brands are using sustainably and ethically sourced ingredients to support both people and the planet and appeal to consumers who prioritize social and environmental responsibility.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the trend towards circular beauty brands by adopting zero-waste packaging and sustainable sourcing practices to appeal to eco-conscious consumers.
2. Packaging Industry - The packaging industry can innovate by developing new solutions for circular beauty brands that allow for packaging to be reused or repurposed, reducing waste and supporting sustainability goals.
3. Sustainable Agriculture Industry - The sustainable agriculture industry can partner with circular beauty brands to provide ethically and sustainably sourced ingredients that support both people and the planet.
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