The film 'Dark Noir' is a result of the #NextFrame project, a collaboration between Grampá, ABSOLUT and a global audience of creative minds. Working with a community of Facebook fans, Grampá provided a creative outlet for people to share their ideas with the world. The interactions helped inspire the community and Grampá, culminating in a film that blends their collective imaginations. Grampá then rounded up the best animators he could find and transformed their creation into a 2D-3D mash-up animated short.
The making-of featurette (see below) gives you an insightful look at Grampá's creative process; watching him transform as he attempts to interpret his art and thousands of crowdsourced ideas into his first 3D animated film.
Building on ABSOLUT's 'Transform Today' campaign, the #NextFrame project was a conduit to connect people with acclaimed artists, giving them an opportunity to co-create original works of art that are sure to transform and inspire.
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