The ABC Carpet Color Reform Campaign Uses Bold Contrasting Hues

By: Gil Haddi - Published: Nov 15, 2012 • References: jasonmadara & visuellemagazine.blogspot
Advertising a new line of richly colored rugs, the ABC Carpet Color Reform Campaign shot by Jason Madara is incredibly captivating. The use of contrasting colors catches the attention of viewers, working to draw the eye down to the rugs which are the brightest parts of the images.

The Color Reform Spectrum Edition of rugs are all handwoven in Pakistan and have a distressed and faded appearance, giving each rug a unique look and vintage appeal. The ad campaign uses a worn-out backdrop where fluorescent colored paint is chipping off the walls and doors, giving the buildings a rundown appearance. This decaying beauty serves to enhance the luxurious rugs and make their elegance stand out.

The ABC Carpet Color Reform Campaign is vibrantly decadent. Stats for Vibrantly Chromatic Rug Promos Trending: Older & Mild
Research: 3,449 clicks in 183 w
Interest: 2 minutes
Concept: ABC Carpet Color Reform
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: 22 welcoming door mats, lumber-inspired carpets, and accident prevention ads.