For this shoot, Aaron Feaver teams up with Shannon Roxanne from Q Models and the two take a trip the Salton Sea, a desert area about 90 minutes away from Palm Springs, Florida. Aaron Feaver captures Roxanne in her own clothing, a lengthy black dress which she alternates with a white button down shirt she matches with long black skirts.
Aaron Feaver's passion and inspiration for photography comes from a very personal place -- his girlfriend. "I’m constantly taking pictures of her," he told the Ben Trovato Blog. "And she always pushes me to be better, and I’m also inspired by my photographer friends who bust their asses for every job.”
Implications - One of the best ways a company can promote its goods is by marketing a lifestyle to their consumers, not just one product. Companies that can create advertising that sells the idea of a particular subculture associated with their product will benefit from consumers who aspire to live a certain way. This also builds a better brand loyalty for the company who attract consumers drawn in by the company's philosophical ethos rather than the one product they purchase.