Speedy Delivery Sculptures

The UPS 'A Very Speedy Delivery' Promotes Blazing-Fast Shipping

Blurry and brown sculptures are popping up all over Jakarta as part of the UPS 'A Very Speedy Delivery' campaign. This campaign was devised by O&M Jakarta, and shows the lightning fast speed of UPS deliveries.

These blurry sculptures do a great job of personifying speed in the shipping business. There's just one problem: A New York sculptor by the name of Ryan Johnson has created works of art that look identical to these. O&M Jakarta claims that any likeness to the 'A Very Speedy Delivery' campaign is clearly coincidental. Check out the gallery and judge for yourself.

Blazing-fast Shipping
Opportunity to innovate in the shipping industry by introducing even faster delivery services.
Personifying Speed
Potential for disruptive innovation in the art industry by incorporating sculptures that represent speed and movement.
Coincidental Likeness
Opportunity to develop technology to accurately determine the originality of artwork and avoid copyright infringement.

Industries Being Reshaped

Shipping
Opportunity for the shipping industry to leverage technology advancements and improve delivery times.
Art
Potential for the art industry to explore new mediums and techniques that capture the essence of speed and movement in sculptures.
Technology
Opportunity to develop advanced tools and algorithms to detect similarities or coincidences in artistic creations for copyright protection.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 39%
Freshness 8%

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