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“The Fixer Show” is the newest commercial and marketing campaign full of funny pranks launched to promote Axe shower gel and body spray. This great production by Mekanism has both funky art direction and a brilliant idea at its core.
Viewers can upload their own images and videos onto the Axe website. This entertaining and smart advertising idea is based on a comedy talk show, a la “The Benny Hill Show” of the new millennium. The website offers everything you need to get the good times rolling, from hot girls to a funny presenter, “The Fixer,” whose sole job it is to fix everything in your life.
References: theaxeeffect, thefixers
Filed In:
commercials,
interactive,
marketing,
pranks,
unique
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Nika Kubiak
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