The sexy sirens of the 40s are making a comeback with luscious wavy hair and library-esque sex-appeal. The latest Mateusz Stankiewicz Elle Poland shoot features a bombshell red-head sporting ruffle-pleat hot pants, fur, suspenders and the classic cardigans of the past.

Subtle yet seductive, when the clothes come off the heat kicks on with bow-tied fishnets and sequin bras. Check out this hot Mateusz Stankiewicz Elle Poland 40s throwback shoot above.

Implications - Consumers enjoy the aesthetic of 40s pin-ups because it's a romanticized time period. Products which reference that era satiate consumers' fantasy of the decade and their desire for escapism experiences. Corporations looking to capitalize off of this consumer desire for escapist experiences may consider utilizing 40's design motifs in their products and services.