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Communicative Parenting Apps

This App Lets Parents Create Private Messaging Groups & Schedules

— September 12, 2016 — Tech
While there are lots of parenting apps out there, most of them simply act as a schedule and a repository of reminders and other information for parents, without involving in any way the other individuals that have an impact on a child's daily life and their upbringing. This is where Coo comes in.

The Coo parenting app uses a messaging interface that allows you to stay in touch with other parents so that you can exchange concerns and notes with other parents as well as teachers and caregivers. Users can even set up groups -- for example, parents of children on the soccer team can set up a group to make it easier to arrange car-pooling. Free for download, the Coo app even lets you convert school documentation and other paper notes into digital form for easy storage and sharing.

By streamlining communication, the Coo app helps parents draw on each other's support to raise children with confidence and peace of mind. Coo draws on millennials' fondness for apps and social media, and lets them apply their familiarity with these activities to the benefit of their children.
Trend Themes
1. Collaborative Parenting - The trend of using parenting apps that facilitate communication and collaboration among parents, teachers, and caregivers creates opportunities for disruptive innovation in the parenting industry.
2. Mobile Messaging Interface - The trend of parenting apps utilizing messaging interfaces to connect and exchange concerns among parents, teachers, and caregivers presents opportunities for disruptive innovation in the mobile communication industry.
3. Digital Transformation of Parenting - The trend of digitizing school documentation and paper notes through parenting apps allows for easy sharing and storage, providing opportunities for disruptive innovation in the digital transformation industry.
Industry Implications
1. Parenting - The parenting industry can leverage collaborative apps like Coo to enhance communication and support between parents, teachers, and caregivers, disrupting traditional parenting methods.
2. Mobile Communication - The mobile communication industry can tap into the rising demand for parenting apps with messaging interfaces, offering innovative solutions for connecting parents, teachers, and caregivers.
3. Digital Transformation - The digital transformation industry can seize opportunities in the parenting sector by developing apps that streamline the digitalization of school documentation and enable easy sharing and storage.
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