The Spring/Summer 2010 9Five Eyewear lookbook is the kind of advertising that makes me want to take my shades off so I can better look. It is also the kind of advertising that makes you want to put a pair of shades on so no one can tell you have been looking for so long.
The 9Five Eyewear 2010 campaign features models wearing the lastest 9Five styles, spending a lazy day laying in the sun, sucking on lollipops. Obviously the message is that life looks better in their sunglasses.
Stats for Lazy Shadevertising
Trending: Older & Warm
Research: 14,561 clicks in 314 w
Interest: 4 minutes
Concept: 9Five Eyewear
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: neon printed eyewear, funglasses, and pink bug-eyed shades.
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