Rockstar

The 94 Store Employs Historically Disadvantaged South Africans

By: Tiana Reid - Published: • References: the94store & facebook
The 94 Store sells bags that were handmade by people in South Africa that have been historically disadvantaged. This social business creates opportunity by offering training and employment to these individuals.

"There is an old saying, 'Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime,'" write the 94 Store on its about page. "We believe this is a key concept when engaging in social justice. Employment is a sustainable solution to those facing poverty. That's why we're making it our goal to train and employ as many people as we can."

Hope and empowerment are important words when it comes to social marketing for this company, which was founded in 2010. On its Facebook page, the hashtag #carryhope is a call to action for people to spread the word.

The featured gallery showcases some of the vibrant designs, which typically feature one bold shape such as a heart or the outline of the continent of Africa, as well as some of the 94 Store's employees at work.

Contact Information
94 Store website
94 Store on Facebook
94 Store on Twitter Stats for Hope-Promoting Handmade Bags Trending: Older & Mild
Traction: 1,885 clicks in 143 w
Interest: 4 minutes
Concept: 94 Store
Related: 98 examples / 75 photos
Segment: Females, 18-55+
Comparison Set: 36 similar articles, including: 10 art-related social enterprises, disabled artisan jewelry collections, and community-made handicrafts.