The 9/11 Survivor Tree is Part of a Social Anniversary Campaign

By: Alyson Wyers - Sep 11, 2014
References: tweet.911memorial.org & fastcocreate
With the anniversary of September 11th upon us, the 9/11 Survivor Tree is an artistic and beautiful way to remember the tragic event that took place 13 years ago. BBDO created a memorial campaign driven by Twitter to not only pay tribute to the victims of September 11th, but to also mark the opening of the 9/11 Memorial and Museum.

Narrated by EGOT-winning actress Whoopi Goldberg, the 9/11 Survivor Tree is an animated children's poem telling the tree's story and enabling parents to have discussions with their kids. Serving as the centerpiece of the 9/11 Memorial and Museum and anchor of the anniversary campaign, the remarkable tree will have a corresponding ebook. Meanwhile the social media fundraising initiative asks people to donate via tweet to support the national organization.