Eddie Pettersson Vacations Wearing 70s Beachwear

By: Vasiliki Marapas - Nov 28, 2014
References: wiissa & c-heads
Eddie Pettersson models 70s beachwear for this exclusive C-Heads editorial, shot by photography duo 'wissa.'

The 70s were a magical era, especially in terms of music and counter-cultural revolution. This editorial draws from that prolific time, but in a much more laid-back way. Pettersson takes the easygoing, free love mentality of the decade as she sprawls out on the beach in psychedelic swimwear and bug-eyed retro shades. Her cool style came courtesy of stylist Chloe Chippendale from Stoned Immaculate Vintage, but her lackadaisical attitude is all her own.

The editorial harkens back to a time when "Vacationers made sure to capture their LA holiday all on Super 8 film and spend their days sun bathing in the sand."