5Preview Makes Shirts That Poke Fun at Couture Fashion Labels

By: John Ibbitson - Published: • References: 5preview.bigcartel & 5preview.bigcartel
5Preview is a hip and edgy Swedish clothing line that focuses on oversized, monochromatic, unisex fashions that are tailored to young people who enjoy making more alternative fashion statements.  Though the brand’s female-only selection has some truly unique pieces, it’s the company’s unisex t-shirt line that really pushes the boundaries.

The black and white printed shirts play off of iconic fashion labels like YSL, Louis Vuitton and Lacoste by incorporating those brand’s signature logos with their own.  5Preview’s stance isn’t quite clear; you’re not sure if the brand is trying to tell those other labels off, or if it’s making homage to them.

That’s what's so ingenious about the brand: it’s up to the wearer to decide. For the fashion enthusiast, the interpretation might lean towards the latter, but, the fashion critic may decide to wear these undeniably cool shirts ironically. Whatever you decide, 5Preview has got the shirt for you. Stats for Hip Satirical Shirts Trending: Older & Buzzing
Traction: 10,084 clicks in 155 w
Interest: 4 minutes
Concept: 5Preview
Related: 113 examples / 87 photos
Segment: Neutral, 18-35
Comparison Set: 41 similar articles, including: casually classic menswear, androgynous menswear collections, and chunky 3d knitwear.