These 5aSec Dry Cleaning Ads Have a Wringke-Free Guarantee

By: Amelia Roblin - Published: Oct 10, 2011 • References: & adsoftheworld
Creases in clothing are the bane of many peoples' existence, so it's quite bold that these 5aSec dry cleaning ads suggest this company can do away with wrinkles. The pair of prints is supported by the statement "Finishing, long lasting iron," which is a significant claim, successfully upheld by the humor in these peculiar images.

To demonstrate the idea behind the concept of wrinkle-resistant clothing, the Inbrax advertising agency of Chile invented two amusing objects. Both are suitcases with handles, pockets, zippers and clasps, but they take on unconventional shapes.

The first advertisement features a piece of luggage in the form of an unfolded shirt, while the second of the 5aSec dry cleaning ads has a pair of flat pressed pants. This campaign suggests that even the compressing effects of packing would leave your garments crease-free. Stats for Clothing-Shaped Suitcase Campaigns Trending: Older & Mild
Research: 5,033 clicks in 241 w
Interest: 2.6 minutes
Concept: 5aSec Dry Cleaning Ads
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: food-shaped sack ads, crocheted weapon campaigns, and symbolic fitness psas.