Putting it all on the line with the new 3M Security Glass Display, 3M puts street goers to the test. Placing $500 in the glass case on the street, 3M asked to see if anyone could break it using only their feet. Winners were given the promise that should they be able to break through to the cash, they would get to keep their winnings. There have since been some pretty intense photos of people attempting to break through the 3M Security Glass to no avail.
An interactive ad of this variety truly tests the product and bares all for the public to judge. In this case, 3M’s risky venture paid off and proved just how unbreakable its glass truly is.
Stats for Unbreakable Ad Displays
Trending: Older & Average
Research: 16,135 clicks in 198 w
Interest: 0.8 minutes
Concept: 3m Security Glass Ad
Related: 65 examples / 50 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: beachscape hourglass ads, where the wild things are campaigns, and cheeky computing graffiti.
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