The 3M Scotch Double-Sided Tape Campaign is 'Sticky on Both Sides'

By: Meghan Young - Published: Nov 23, 2012 • References: grey & ibelieveinadv
The 3M Scotch Double-Sided Tape ad campaign likens the product to a two-headed reptile, be it a lizard or a frog. Although some might find the images squirmish, others will find them hilarious as they visualise the tag line, "Sticky on both sides." For anyone who has been licked by either creature, they can attest to that.

Created by the Grey ad agency branch based in India, the 3M Scotch Double-Sided Tape ad campaign is a simple concept executed well. Art directed by Vikash Kumar Ravi with creative direction by Amit Shankar and Uddalak Gupta, it will please the modern audience, who is constantly looking for strange things to wow themselves with. This is certainly strange. Stats for Two-Headed Reptile Ads Trending: Older & Mild
Research: 2,459 clicks in 182 w
Interest: 2.2 minutes
Concept: 3M Scotch Double-Sided Tape
Related: 40 examples / 31 photos
Segment: Males, 12-55
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