Eschilaman simply took pictures of the individual ingredients, allowing the sheer number of items to speak for themselves. '37 or So Ingredients' will have you looking for the nearest piece of fruit, and marveling at its delicious simplicity.
Implications - As consumers become increasingly more health-conscious, companies can attract new customers and solidify their already established fan base by using honest advertising. Rather than concealing the true nature of a product, a business can create a solid bond with their customers through truthful advertising. Consumers appreciate honesty from companies, as it takes the guesswork out of choosing products.