Dwight Eschilman's '37 or So Ingredients' is Frightening

By: Robyn Currie - Published: Jun 29, 2010   Updated: Aug 4 2011 • References: eschlimanphoto &
Dwight Eschilman's '37 or So Ingredients' highlights the amount of processed manufacturing that goes into creating a single Twinkie. Sure they may be delicious, but you may not want one again after viewing these photos.

Eschilaman simply took pictures of the individual ingredients, allowing the sheer number of items to speak for themselves. '37 or So Ingredients' will have you looking for the nearest piece of fruit, and marveling at its delicious simplicity.

Implications - As consumers become increasingly more health-conscious, companies can attract new customers and solidify their already established fan base by using honest advertising. Rather than concealing the true nature of a product, a business can create a solid bond with their customers through truthful advertising. Consumers appreciate honesty from companies, as it takes the guesswork out of choosing products. Stats for Disturbing Twinkie Photomentaries Trending: Older & Mild
Research: 6,067 clicks in 308 w
Interest: 4 minutes
Concept: 37 Or So Ingredients
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: potato chip sushi, haute mobile kitchens, and diy junk food clones.