After a breakfast of chocolate chip cookies, Coke, and a handful of M & M's, I'm ready to give you the buzz on candy influences that you may not even be aware of, like candy-colored clay jewelry, life-sized candy racing cars and candy couture. Trend Hunters have captured a number of sweet candy influences shown here for your buzzing cluster of the day.
Implications - From tormented candy photos to creepy candy, niche candy innovations are on a rise in an effort to stand out against a mass market that is dominated by brands such as Cadbury and Hershey. By taking ideas such as a chocolate museum, smaller brands have a chance to draw in a new crowd.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 34%
Freshness 8%
