'Vault for Vauxhall' Promo

By: Daniel Glover - Published: Nov 4, 2008   Updated: Apr 8 2011 • References: myspace
This candy covered car, designed by contemporary British fashion star Emma Bell, was created to promote "Vault for Vauxhall," her collaboration with the car brand. Vauxhall promises to transport people into a fairytale wonderland experience inspired by Emma’s fashion creations.

Over 10,000 sweets cover the Vauxhall Corsa, which will be the centre-piece of Emma’s wonderland.

Implications - The use of eccentric materials and mediums adds interest to design pieces or guerrilla ads that is heightened when the unconventional materials are also somewhat familiar to a consumer. The Vault for Vauxhall promotion piece is a perfect example, with a Vauxhall car covered in candy that most consumers will remember from childhood. Stats for Candy Covered Cars Trending: Older & Chilly
Research: 4,868 clicks in 394 w
Interest: 4 minutes
Concept: Candy Covered Cars
Related: 64 examples / 49 photos
Segment: Females, 18-55
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