Wedding dress designer Pnina Tornai is presenting her couture 2020 LOVE Collection with an editorial campaign that was staged at the Dead Sea. As Tornai describes, "I chose to shoot the LOVE Collection at the Dead Sea as it is considered to be one of the world's wonders, one of the most beautiful places on this earth because this collection is like no other." The location is also meaningful to the designer as it borders her hometown of Israel.
The 2020 LOVE Collection by Pnina Tornai was created exclusively for Kleinfeld and features romantic styles like sleeveless A-line and mermaid styles with lace. Pricing for the collection of 30 styles begins at $2,500, offering styles for all, including the budget-conscious bride.
What's Driving This Trend
- Destination Wedding Lookbooks
- Creating wedding lookbooks in unique and picturesque destinations presents an opportunity for bridal designers to showcase their collections in a memorable way.
- Romantic Bridal Styles
- Designing romantic and elegant bridal styles like sleeveless A-line and mermaid dresses with lace offers a disruptive innovation opportunity for designers.
- Budget-friendly Bridal Collections
- Developing affordable bridal collections, starting at $2,500, caters to the budget-conscious bride and disrupts the high-priced bridal market.
Who This Affects Most
- Wedding Dress Design
- The wedding dress design industry can take advantage of shooting lookbooks in unique locations to attract attention and stand out in a competitive market.
- Fashion Photography
- Fashion photographers can explore shooting lookbooks in stunning destinations as a way to create captivating visuals and differentiate their portfolio.
- Bridal Retail
- Bridal retailers can offer budget-friendly collections like the 2020 LOVE Collection to cater to a wider range of customers and increase their market share.
