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The Nike 2014 #BETRUE Collection Features Vibrant Rainbow Colours

By: Rahul Kalvapalle - Published: • References: nikeinc & outsports
Nike’s 2014 #BETRUE collection of sport apparel and footwear is inspired by the LGBT community, and celebrates the passion and obsession for sport by athletes of all persuasions and orientations.

The 2014 #BETRUE collection is brought to life by rainbow colors as a means of reflecting diversity within the sporting community as well as Nike’s support for LGBT communities.

Nike will donate up to $500,000 of net proceeds from sales of the #BETRUE collection to the LGBT Sports Coalition, which fights discrimination in sport. Nike helped found the organization when it was first set up in 2011 and has supported its mission via the #BETRUE collection since 2012.

The 2014 #BETRUE collection is available at select factory stores, Nike retail locations, Nike Factory locations and Nike’s official website. Stats for LGBT Sports Apparel Trending: This Quarter & Hot
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Concept: 2014 #BETRUE
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
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