Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood

By: Katie Cordrey - Published: Nov 5, 2009 • References: whowillsurvive2012 & adsoftheworld
As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have been added to an area on both sides of the subway corridor to give the illusion of water rushing into the walkway.

The idea behind the graphics is that of impending doom and disaster which is also the theme of the apocalyptic movie, 2012. Stats for Subway Floodvertising Trending: Older & Buzzing
Research: 28,063 clicks in 341 w
Interest: 4 minutes
Concept: Subway Floodvertising
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: 3d illusory graffiti, 3d floor murals, and 3d illusion chalk drawings.