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Subway Floodvertising Must See

Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood

 
 
Katie Cordrey
Katie Cordrey
997 Trends
1.8 MM Views
508 Comments

As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have been added to an area on both sides of the subway corridor to give the illusion of water rushing into the walkway.

The idea behind the graphics is that of impending doom and disaster which is also the theme of the apocalyptic movie, 2012.


 Score:
9.5
Peaked and Viral
7,281 Clicks in
13 w 5 d 21 hr 1 min
Pub: Nov 5, 09

REFERENCES
whowillsurvive2012
adsoftheworld

TAGS
2012 2012 advertising campaign advertising billboards branding campaign film flood interactive marketing media pop culture publicity stunts subway world

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Subway Floodvertising or comment about Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood.

Must See Voted by Shelby Lee Walsh on Nov 5, 09
Shelby Lee Walsh on Nov 5, 09  1,302 Trends   1,347 Comments
What a creative illusion! I love it when advertisements are made outside the box.
Shelby Lee Walsh on Nov 5, 09  1,302 Trends   1,347 Comments 0
Robyn Currie on Nov 5, 09  1,305 Trends   377 Comments
the idea of a flooded subway kind of makes me sick, all the gross subway critters would have to find some place else to live. and that could be YOUR living room.
Robyn Currie on Nov 5, 09  1,305 Trends   377 Comments 0
Must See Voted by Robyn Currie on Nov 5, 09
Favorited by Robyn Currie on Nov 5, 09
Favorited by Daphne on Nov 28, 09


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