According to the 2012 Black Friday shopping statistics, it appears the horror stories of crowded stores encouraged more online shopping this year.
This infographic details the trends of this past Black Friday when it comes to online shopping, even detailing the peak shopping time which was 11:45am. Online sales were up in all categories, ranging from 16% in department stores to 28% on home goods.
With more people using their phones for everything they do, it's no surprise that mobile phones accounted for 16.3% of shopping.
Overall, these 2012 Black Friday shopping stats reveal a predictable pattern towards increased online shopping with 20.7% jump from last year's online totals. It's also worthy to note that more people used their smartphones (58.6%) to buy online this Black Friday than tablets (41.4%).
Stats for Shocking Holiday Spending Charts
Trending: Older & Warm
Research: 2,130 clicks in 178 w
Interest: 0.7 minutes
Concept: 2012 Black Friday Shopping
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
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