Detroit may be a city that has seen enormous adversity over the past few decades, but the 2011 Super Bowl Chrysler 200 commercial showed a prouder, more defiant, and sturdier side of the city than ever before.
Forgoing the humor or lightheartedness of most of its peers, the 2011 Super Bowl Chrysler 200 commercial was a powerfully straightforward cultural connection which lit up the blogosphere within minutes of being aired. By powerfully merging their product with the identity of Detroit itself, Chrysler’s ad has become not only a a phenomenal piece of marketing, but of art as well.
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Concept: 2011 Super Bowl Chrysler 200 Commercial
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Segment: Males, 18-55
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